Surfaces and Strategies: Leaflets and Zines

In my week 9 reflection I spoke a little about the process that led to me trying to put together a small zine. This was an interesting activity that I certainly intend to develop further, as there is a lot of potential for variations in content and layout, as well as technical aspects such as paper choice and printing process to explore (geeky, but I love that stuff!!).
 
Having had access to a double-sided printer this week, I was able to create slicker editions of the zine that reproduced the photographs in a much more pleasing manner than my home printer had done. 

Zine printed on a better printer than my Canon all-in-one!

Zine printed on a better printer than my Canon all-in-one!

Following on from the zine, and reflecting my desire to produce something that is as instantly accessible as possible, I developed a couple of leaflets to see how far this idea would go. 

Two leaflets!

Two leaflets!

They were very easy to put together, with the main challenge being the need to be economical with space and limit any unnecessary content (I am prone to ramble, so that wasn’t as easy as you might think!). I’m really happy with how these turned out, because they feel so practical and simple, reflecting the approach I want the project to take. 

Useful contacts

Useful contacts

Being self-critical, I would say that the first iterations have possibly subjugated the photograph too much, with a preponderance of text. And the trick will be to arrive at a layout that does justice to the strands of the project so far (images and text submitted by collaborators, musical influences etc) while also being a practical source of information about what the project entails and how to seek further support. 

They aren’t stuffy or ‘arty’ at all really. My idea is to refine this format further, potentially using the leaflets as an introduction to the project, as a sidekick when inviting people to be collaborators or simply as a way to raise awareness of the issue of urban solitude and the organisations that offer help and support. 

I have left a few in random public places (e.g. buses, tubes) and have handed some to people that have already contributed to the project. 

Sneaky Tube leaflet!

Sneaky Tube leaflet!

In my fantasy world, the ideal outcome would be to follow the journey of a leaflet left on the tube and see where it ended up and who it connected with. But I will have to come back to GPS geo-tracking printing methods in a future module! 

Surfaces and Strategies: Images and Text

One of the unexpected discoveries of this module has been the role that text has come to play in the production of the images.
 
For the first time, it has felt apposite to introduce text into the photograph, in a way that I could not have anticipated when I first sought to elicit the reflections of others on their experiences of urban solitude.
 
As the responses started coming in, and the tender nature of some of the reflections was noted, it seemed to me that there was a strand of emotion and information that would be potentially underused if words were not given a more prominent role in the communication of the ideas of the project.
 
How to do that of course is the challenge…

Words: Audrey Reglioni, Image: Justin Carey

Words: Audrey Reglioni, Image: Justin Carey

I had originally imagined that words would be an important part of the project but had envisaged this being more in the sense of including my own musings on the subject. During this module, I have been writing sporadically to support the creation of images, but what quickly became clear was that nothing that I wrote, particularly of a fictional nature, could in any way match the honesty and simplicity of the words spoken by those who were kind enough to contribute to the project. Again, this shift in outlook reflects a more general broadening of perspective that has occurred during this last twelve weeks, where I have felt able to loosen my grip on the authorial reins and allow the perspectives of others to be more directly represented.
 
To me, using the words of my collaborators has required me to ‘get out of the way’ to let them communicate more directly with the audience. This has actually been easier than I thought, I have had little trouble stepping back and allowing people to speak for themselves. More surprising has been how liberating it has been and how the work seems to have taken on a different air, wider and clearer, without losing anything of the essence I feared might be diluted if I did not maintain my sole authorship role.
 
I can’t say that I know for sure how to fit the words into the work, or whether they will always be part of it. I can say though, that introducing them at this stage has certainly moved things forward and opened up another vista for further exploration.
 
So far, I have used direct quotes from collaborators in images, in project materials and the Searching for Meaning website. I have also used snippets of lyrics from songs that have inspired the work or have been suggested by respondents. This is another explicit statement of the influences that previously had been less visible (but always present).
 
This link between photography and writing has long been established and is frequently analysed (Beckman and Weissberg, 2013). While I am a latecomer to this discourse, I hope to continue researching this link and developing a greater understanding of how it relates to my own practice.
 
Reference:
Beckman, K. and Weissberg, L. (ed.) (2013) On Writing with Photography, Minneapolis: University of Minnesota Press. 

Surfaces and Strategies: Week 6 Reflection

This week, which continues building towards the end of module exhibition, explored the way images can be displayed and experienced by the viewer. The interview with Jan Williams and Chris Teasdale of the Caravan Gallery covered their own journey developing and using a non-traditional exhibition space to promote dialogue with communities and inspire photographic activities around the world. Their enthusiasm for what they do and their willingness to simply have a go and not allow themselves to be limited in the pursuit of their artistic objectives is an inspiration. Also, their willingness to collaborate and their flexibility of vision in even deciding that a small caravan could be used for their purposes are big lessons.
 
I’ve been thinking a lot about how I might, at this late stage, try and mount an exhibition for this module. The gallery space seems less and less appealing, as well as feeling less appropriate for the work at this stage of its development. I’m unsure whether the gallery space might ultimately be the best place for this work to be shown, but certainly in its current inchoate state it doesn’t seem to merit the elevation that being placed in a gallery space almost inevitably confers.
 
I think photographs unavoidably respond to the space in which they are displayed. This effect can occur independently of the artist if the space is chosen without consideration to the intentions of the work and whether the space/light/ambience are conducive to, or congruent with, that intention. Where possible then, it is important for the artist to consider where their images are best placed and seek to influence this if possible. One must accept that the message the viewer receives from your work is somewhat out of your control, and may be at variance from that intended, but it remains important to control as many variables as possible to give the work the best chance to communicate clearly and the space where it is displayed and the audience who might be exposed to it are such variables.
 
Of course, one of the key aspects of my project is the concept of being alone and considering how people are affected by that state. It could be argued then that considering the images in neutrally coloured spaces where a single photograph occupies a single wall might give the images the space required to be considered clearly, but I’m not sure this is quite what the work needs. For sure, my original ideal for this project has gradually shifted to become one that is less clear cut, more accommodating to blurred definitions and uncomfortable contradictions. These feelings don’t seem best suited to the gallery space at the moment. I am sure as the work develops the ideal location for it will become clearer. As I continue working towards the end of this particular module I hope to be able to make a coherent provisional choice. 

Surfaces and Strategies: Week 2 Reflection

This week’s topic, Remediation, has been possibly the one I’ve most struggled to get my head around since we started this course. Remediation is the refashioning or incorporation of one medium into another medium. The concept introduces and formalises the idea that all art is based, in some way, on a repurposing of something else, something that has gone before.
 
Other concepts introduced this week, appropriation and remixing, are closely related to the practice of remediation and I would argue exist under its overarching umbrella.
 
Accepting this idea has a number of interesting and possibly unintended consequences. For example, if what one creates is merely a refashioned view of some preceding thing, then who ‘owns’ that thing? And how can one claim to be solely creatively responsible or the author of something ‘original’? 

Jan Verwoert in 2007 argued thus:
 
‘Who owns a recurring style, a collective symbol or a haunted house? Even if you appropriate them, they can never be entirely your private property. Dead objects can circulate in space and change owners. Things that live throughout time cannot, in any unambiguous sense, pass into anyone’s possession. For this reason they must be approached in a different way. Tactically speaking, the one who seeks to appropriate such temporally layered objects with critical intent – that is with an attitude that differs significantly from the blunt revisionism of neo-(or ‘turbo’-)folkloristic exploitations of the past - must be prepared to relinquish the claim to full possession, loosen the grip on the object and call it forth, invoke it rather than seize it.’ 1
 
If one completely accepts this premise, then it’s very difficult to argue for strict ownership/authorship of any piece of art by any single person, as we would all be obliged to credit our predecessors whose work has either directly or indirectly contributed to our own. But how far should the obligation to reference, credit and acknowledge our influences extend? 

In reflecting on this week’s presentations and the accompanying reading, I’m uncomfortable with the strict differentiation between terms used. The three key terms that were introduced - remediation, appropriation and remixing - to my mind describe a single practice, that of taking something from someone else and using it for your own purposes in your own work.
 
This could be for a range of reasons, from homage, to pastiche, to mutation into something entirely (on the face of it) unrelated to the original piece. In this way, it’s possible to consider appropriation and remixing as existing on a spectrum, with one end being where the act (remixing) results in something very different from the original piece, while at the other end the output may be more easily ‘traceable’ back to its source (appropriation). 

The challenge then comes from acknowledging where one is placed on this spectrum and what obligations this position imposes upon one’s practice. For example, it could be argued that cropping a small corner out of someone else’s photograph to be used in my new work doesn’t require permission or attribution, because of the unidentifiable and relatively small contribution that this segment makes to my work or detracts from the original. On the other hand, printing large screenshots of someone else's work which I subsequently hang and pass off as my own, entirely new work may be sailing a little too close to the remediation wind (see the work of Richard Prince for examples of the latter).

To some degree, where one feels comfortable on the spectrum is a decision for each individual practitioner. I don’t feel that my references are always explicit in my own practice (where indeed I am aware of there being any references!), yet neither am I actively trying to obscure the fact that certain artists or works have been influential in my vision and the way I work.

This week we were all asked the most cutting of questions… ‘what is your original contribution to the conversation in which your images participate?’
 
Maybe the ultimate answer to all of this lies in accepting that, in this world of ever-proliferating imagery, it’s a nonsense to proclaim any form of originality. If we're all merely ‘reshuffling a basic set of cultural terms’2, then we are liberated from the futility of grasping for the mirage of originality and are free to create and appropriate at will, and the implications be damned!

References:
. Verwoert, J. (2007) 'Apropos Appropriation: Why stealing images today feels different', Art & Research[Electronic],vol. 1, no. 2, Available at: http://www.artandresearch.org.uk/v1n2/verwoert.html, [Accessed 12 June 2017].

2. ‘Instead they advanced the paradigm of appropriation as a materialist model that describes art production as the gradual re-shuffling of a basic set of cultural terms through their strategical re-use and eventual transformation.’ From Verwoert, 2007.